ABOUT

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Who We Are


We are a California-based nonprofit organization committed to uplifting youth, families, and communities. Every service we offer is built around the belief that lasting change comes from listening to, investing in, and empowering the people we serve.

Founded by community advocates Nataly and Albert Rivas, our foundation works daily to close opportunity gaps and create inclusive, thriving neighborhoods.

Our Mission

To build resilient youth, empowered families, and thriving communities through accessible programs that promote education, wellness, digital access, and financial stability.

Our Vision

A connected California where every person — regardless of background, age, or circumstance — has the tools, resources, and opportunities to succeed.

Our Core Pillars

Resilient Youth: Mentorship, academic growth, career readiness, and leadership programs.


Empowered Families: Parenting support, mental health services, senior assistance, and financial literacy.


Thriving Communities: Digital inclusion, food and housing navigation, cultural engagement, and advocacy.

Albert Rivas

Albert Rivas is a nationally recognized public sector executive with over 20 years of leadership in local and state government, public policy, and community development. In May 2024, he co-founded the Genesis Community Foundation to serve underserved communities across California through programs focused on equity, safety, and empowerment.

His work centers on:

● Youth leadership and education
● Workforce and economic development
● Public safety and justice reinvestment
● Community resilience and emergency readiness
● Arts, culture, and civic engagement

Albert previously led major civic initiatives for California’s 11th largest city and served as Chief of External Affairs for the California Department of Corrections and Rehabilitation. He has received two Medals of Valor for groundbreaking public safety programs and continues to advise nonprofits and public agencies through Capitol Consulting.

Nataly Rivas

Nataly Rivas is a seasoned finance executive and certified behavioral therapist with over 20 years of experience in public service, financial administration, and community empowerment. As Vice President and co-founder of the Genesis Community Foundation, she blends fiscal leadership with a people-centered approach to drive programs that uplift families across California.

She has successfully managed $20M+ in public and private funds, ensuring transparency, compliance, and impact across initiatives. Her expertise spans:

● Budgeting, grants, audits, and fiscal oversight
● Behavioral health and trauma-informed care
● Community development and public safety
● Veteran services and adult 60+ advocacy
● Youth education and workforce development
● Environmental justice and affordable housing

Nataly is also certified in Cognitive Behavioral Therapy, giving her a unique ability to lead programs that are both financially sound and deeply responsive to human needs.

Joshua Hanson

Joshua Hanson is an emerging professional pursuing a BS in Business Administration with a concentration in Management and a minor in Marketing at California State University, Northridge.

Joshua is an Advisor for GCF stakeholder engagement, data performance analytics, strategic communications, marketing and outreach. He supports GCF initiatives with program planning, business development, and targeted communication through digital media, mainstream communication, mass media, and public education strategies.

His background includes supporting operations, events, and administrative workflows through roles with the Los Angeles Dodgers, CSUN Athletics, financial management, high impact initiatives, and accountability in fast-paced, regulated environments.

Lily Rivas

Lily Rivas serves as Secretary of the Genesis Community Foundation, bringing a background in clinical laboratory science, community engagement, and organizational leadership. She is a recent graduate of the University of Hawaiʻi at Mānoa with a BS in Medical Technology (2025) and a BS in Biology (2023).

At the Foundation, Lily oversees corporate records in compliance with federal, state, and local regulations, supports organizational reporting practices, board governance, and GCF goal setting, and provides executive support while streamlining communication among board members, officers, and stakeholders.

Lily co-founded the Healing Earth Initiative to expand environmental stewardship programs and previously served as a student ambassador supporting community service and student mentorship. In 2026, she earned her Medical Technologist license and scuba certification, and earlier in her career held supervisory roles in aquatic safety and retail.